BRAND IDENTITY ELEMENTS FOR WINTER PARK’S CENTRAL BUSINESS DISTRICT TO BE PRESENTED
On Monday, June 27, at 2 p.m., Engauge, one of the nation’s largest independent advertising agencies, will unveil the initial elements of the new brand package for the Central Business District (CBD) to the Community Redevelopment Agency (CRA). The meeting will take place in the City Hall Commission Chambers located at 401 Park Ave. S. Engauge’s presentation will include the revealing of the brand strategy and the proposed logo as well as tagline options for the CBD.
In an effort to give the CBD a competitive advantage in today’s retail climate, the CRA hired Engauge to develop a marketing plan. These efforts began in 2009 when America’s Research Group conducted a study and found that there was very little cooperative marketing being done by downtown Winter Park businesses. This study led to the development of a Park Avenue Area Strategic Plan that addressed six goals.
Engauge was tasked to fulfill the first goal of the strategic plan: Expand brand and increase marketing of the Park Avenue area. During the first three months of their five-month contract, Engauge developed a brand strategy and identity package that resulted from many hours of research, on-site visits, discovery sessions and several public meetings with City Commissioners, key stake-holders, residents, merchants and business owners.
The overall brand package will include the logo, tagline, color scheme, video and verbiage. Upon adoption of the package, Engauge will continue to develop the marketing plan that will communicate this new brand to the community locally, regionally and worldwide.
The public is invited to attend the CRA board meeting and share their feedback regarding the proposed brand elements. For further questions, please contact 407-599-3695.
JUNE 27 COMMISSION MEETING TOPICS OF INTEREST
Immediately following the CRA board meeting, there will be a City Commission meeting at 3:30 p.m. in City Hall Commission Chambers. Below are a few topics of interest:
• MAYOR’S REPORT
Proclamation - Parks and Recreation Month
Presentation of Summer 2011 Webisode produced in partnership with Full Sail University’s SPARK program
• CITY ATTORNEY’S REPORT
Update on post office box issue
Sydgan settlement agreement
• NON ACTION ITEMS
- Financial Report - May 2011
• CONSENT AGENDA
Approve the minutes of June 13.
Approve the Winter in the Park Holiday Ice Rink contract with Magic Ice USA.
Approve the budget adjustment to increase contributions to the police and fire pension plans.
Approve the police department strategic plan as presented.
Authorize city staff to continue Community Conversations electronically via a city blog format.
Approve various purchases and agreements (for a complete list of purchases and agreements, please access the Commission Agenda Packet at www.cityofwinterpark.org > Government > City Commission > Agenda Packets).
• PUBLIC HEARINGS
Request of Backworks, Inc.(Quasi-judicial proceeding):
Second reading of the ordinance amending the official zoning map to change the existing zoning of Parking Lot (PL) District to Office (O-2) District at 1605 West Fairbanks Avenue.
Request of Rollins College (Quasi-judicial proceeding):
Amending their conditional-use approval to continue the use of the Osceola Lodge and Bigelow House properties at 231 North Interlachen Ave. and 230 North Knowles Ave., zoned R-2/R-3 for the Winter Park Institute, a Rollins College Educational Program for visiting scholars. The request would allow the continuation of this use with no expiration.
Request of Rollins College (Quasi-judicial proceeding):
Conditional-use approval to renovate and expand the Bush Science Center Building on the campus of Rollins College at 1000 Holt Ave., zoned PQP.
Second reading of the ordinance authorizing lease purchase agreement not to exceed $1.75 million for the acquisition of Trane Air Conditioning and Lighting System
Resolution - Lease purchase agreement not to exceed $1.75 million with Trane Air Conditioning and Lighting system. Funding to be provided by BB&T at 3.05 percent.
• CITY COMMISSION REPORTS
Board Appreciation event
- Mayor Bradley
You can find the Commission’s full agenda and information on specific agenda items by logging on to the city’s official website at www.cityofwinterpark.org and by clicking on Government > City Commission > Packets.
COFFEETALK TO BREW A LATTÉ CONVERSATION
If you have a latté beans to grind or simply want to espresso your thoughts, CoffeeTalk may be the perfect cup for you. The City of Winter Park is continuing its popular CoffeeTalk series and invites the community to attend and join in the conversation. On Thursday, June 23, at 6 p.m., attendees will be able to talk with Mayor Ken Bradley and ask him questions about any city issue that is on their mind.
CoffeeTalk gives the community an opportunity to sit down in a more casual and comfortable environment to talk with city officials over a cup of coffee. The one-hour CoffeeTalk sessions will be held at 6 p.m., at the Winter Park Welcome Center located at 151 W. Lyman Ave. Please mark your calendars for the upcoming CoffeeTalk sessions on the following Thursdays:
• June 23: Mayor Ken Bradley
• July 21: City Manager Randy Knight
• Aug. 18: Vice Mayor Steven Leary
• Sept. 15: Commissioner Sarah Sprinkel
• Oct. 20: Commissioner Carolyn Cooper
• Nov. 10: Commissioner Tom McMacken
Special thanks to Palmano’s Coffee Roastery and Espresso Bar for generously providing the coffee.
THERE’S STILL TIME TO DESIGN THE OFFICIAL CITY FLAG
On Flag Day, the city invited the community to participate in designing the city’s official flag. Unlike hundreds of cities throughout the country, the city of Winter Park does not currently have a city flag that flies in its honor. That is why it is inviting you to design the city flag and be a part of the city’s distinct history.
All entries must be submitted by 11:59 p.m. on Monday, July 4. For official rules, please visit the city’s website www.cityofwinterpark.org and look under What’s New.
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